About Me

Tech entrepreneur and strategic thinker with a strong foundation in software engineering and tourism technology. As the CTO of HOI Holding and Managing Director of Heraklet, he spearheads digital transformation, AI integration, and fintech innovations. He is also the founder of Guide of Dubai, a travel tech platform that connects tourists with curated experiences through a smart ecosystem. With a deep understanding of SaaS, scalability, and user experience, he drives the group’s technology roadmap and global digital strategy.

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Work Experience

HOI Holding

Board Member & CTO•Bakirkoy, Istanbul• April 2025 - Ongoing

Within HOI Holding, the brands MBD Tourism, CRD Car Rental, Heraklet, and Guide of Dubai report directly to Musa Toktas. He is authorized to oversee and make strategic decisions regarding all software systems used across the holding. Additionally, he provides advisory services for the group’s overseas investments, particularly from Turkey to international markets. HOI Holding currently operates with a presence in Dubai, Hamburg, London, and Istanbul.

Heraklet

Director• Bakirkoy, Istanbul• January 2018 - Ongoing

As the Founder & Director of Heraklet, a tailor-made software development company, Musa Toktas has successfully delivered over 100 projects for more than 50 companies across Europe, the USA, and the Middle East. Leading developer teams specialized in Mobile, Web, and DevOpsProject Management and delivering scalable digital solutions.

Siemens Gebze Digital Factory

Software Engineer•Gebze, Kocaeli• Jan. 2018 - March 2019

Full-stack web developer responsible for developing software modules and digitalizing industrial processes. Collaborated with multidisciplinary teams, including experienced process engineers, to streamline operations. Successfully developed a total of 16 modules for DigiOne Factory Process Management Software, covering functionalities such as order management, product tracking, and supply management.

Nokia Turkey Head Quarter

Engineering Intern• Dudullu, Istanbul• July 2017 - Aug. 2017

I have been selected as a summer intern to the Nokia. My responsibility was Reasearch and Development of subjects below.
- New Product Integration Department Topic: Power Line Communication Theories and Applications on Smart Grid.
- Research & Development Topic: Working Principle of Current Transformer's

Education

Ahmet Yesevi University

B. Eng. Computer Engineering• Türkistan, Kazakistan • September 2020

Its my sophomore year in Ahmet Yesevi University. I realize Computer Engineering fits me better than any other degrees.

Kocaeli University

B. Eng. Electrical Engineering• Izmit, Kocaeli • September 2014

I have dropped out my bachelor degree at third year here in Kocaeli University, Electrical Engineering Department. I have contributed bunch of Student's Clubs, and other extracurricular activities. I am also employed in here for Software Developer position by Kocaeli Open Source Lab. We had built a web app called Portal App by using PHP Yii2 framework.